ON // Cyclone

Cyclon is On's recyclable running shoe made from beans, engineered for a more sustainable future. We created this shoe from ground up and worked closely together with the designers and engineers at On to bring this shoe to life. The animation embraces the concept of circularity and recycling through one naturally sourced material.

Direction & Production: Roman Kaelin
Effects & Animation: Roman Kaelin, Florian Baumann
Modeling: Gianluca Ravioli
Surfacing & Lighting: Linus Schneider, Roman Kaelin
Compositing: Roman Kaelin, Pascal Schelbli
Created at PULK

Sound Design: Echoic
Client: On
On Art Direction: Dennis Ginsig, Jonatan Akay