BLEEDING EDGE // Motion design package

I was asked to develop a suite of assets for the new multiplayer online combat game "BLEEDING EDGE”. Together with Dazzle Ship we took the concept from art direction to the final stages of motion graphics production. This specific video is the main ident of the design package.

Client: Ninja Theory / Microsoft
Production: Dazzle Ship
Artist: Florian Baumann
Music: David Garcia Diaz
Sound Design: Jamie Perry

For those who are interested:
https://www.stashmedia.tv/bleeding-edge-game-trailer-dazzle-ship/

PROCESS

My role was to develop a unique look, stage the characters, and get them into a dynamic narrative for a suite of motion graphic assets. 

I was working with C4D and RS. The cartoon shading is made by mixing outlines (curvature and AO) and different masked patterns. All procedural. Besides a simple shadow catcher setup, there is no lighting involved and the scenes are fast to render. An additional direct diffuse AOV was used for the comp in AE where I obviously brought in "some" elements of different 2D FX packs and postFX. 

LOOK DEVELOPMENT